The Perks Of Being A Freelance Commercial Writer


Commercial, or “corporate” writing can be a highly lucrative business to enter into. As a freelance commercial writer, it may take some time to establish yourself in the field. Once you do however, you will be able to accept as many clients, and as much work as you choose. You are free to set your own schedule, and in most cases you can accept clients from anywhere in the world, and work remotely from pretty much anywhere.

There has always been a need for commercial or copywriters, and that need is growing. The amount of web content that needs to be created is one area that has undergone rapid expansion in the last decade. The work itself is varied. If you enjoy learning about a variety of different subjects, and can manage several projects at once, copywriting may be the job for you.

There are many areas in which you can pursue a career as a freelance copywriter. Here are a few:

  • Press Releases
  • These are used by businesses, governments and anyone else who wants to make sure the media gets wind of something that they might consider newsworthy.

  • Sales Letters
  • Sales letters remain a popular method for companies to reach out directly to potential clients.

  • Company Newsletter, Emails, Facebook Posts, Tweets ets.
  • Another area that has seen record growth. Companies are increasingly hiring freelance commercial writers to compose and manage their emails, facebook posts and other aspects of their social media campaigns.

  • Website Content
  • Virtually every company that operates today maintains some form of web presence. The vast majority have websites. Often a commercial freelancer will work with a website designer to create the text that will be utilized on the firm's site. “SEO” stands for “search engine optimization” and is a powerful online marketing strategy.

    By including keywords at different density levels, search engines can be lured to your site, increasing the traffic, and thus the potential customers that visit your website. Understanding SEO writing techniques may help you bring in a better wage.

  • Print Ad Copy
  • Ads which appear in newspapers, magazines and the like are often farmed out to freelance copywriters.

  • Catalogue/Product Descriptions And Reviews
  • These are usually brief write ups describing the various goods or services available from one company or another. Occasionally, a copywriter is called upon to write short reviews of different products, highlighting the strengths and weaknesses of each good

  • Scriptwriting For Commercials, Radio And Promotional Films
  • Freelancers are commonly used to help compose the scripts for TV commercials, and promotional videos.

These are just a few of the many opportunities that exist for freelance commercial writers. There are plenty other out there, just waiting to be found!

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